EIR Information Deck

EIR: Making Lapland Synonymous with Female Economic Liberation.
EIR is about to shake the world of women in work.

Two generations of women are ready to build. 
Hungry for a platform, a process, and peers. 
EIR is the answer. Immersion > Incubation.
Welcome to EIR. Meet our flagship - a month in Swedish Lapland where founders launch, starters build, beginners learn, and every woman levels up using world-class marketing frameworks, remote income roadmaps, and entrepreneurial practice immersion - while having the experience of a lifetime.
Pilot Launch | January 2026
Building Global Infrastructure for Female Economic Independence
Vision: Ending the Execution Gap Between Dreams and Reality
EIR is more than an incubator. EIR guarantees every woman who walks through experiences an unprecedented upgrade.
The Problem: The Execution Gap is Killing Female Potential
Not a business school. 
An acceleration system for women at every stage of their journey into economic independence and entrepreneurship. 

From intensive month-long Lapland immersion to flexible hybrid programmes and eventual weekend intensives - we meet women with untapped potential where they are - and take them where they need to go.
Giving founders altitude upgrades in peer network - and starters irreplaceable sisterhood. An environment for women to level up and bond in an unbeatable environment. 
Frameworks. Accountability. Lean support. Why? The entrepreneurial ecosystem has a female founder problem. And brilliant women are paying the price.
What's Holding Women Back?
Knowledge Remains Gatekept
The frameworks that create million-dollar businesses are locked behind £50K programmes, exclusive networks, and insider circles. Female founders and aspiring entrepreneurs work harder for less whilst watching others monetise basic frameworks.
Isolation Kills Execution
Male founders build in networks. Female founders build alone. No peer group. No accountability. No one who understands the specific challenges of building whilst female. Ideas die in isolation.
Access Remains Restricted
Elite programmes are priced for privilege, not talent. Time-intensive formats exclude working professionals. Geographic requirements eliminate international talent. The best female minds can't get in the room.
The real market isn't career development. It's systematic acceleration for every woman with untapped entrepreneurial potential: whether she's building her first business, scaling her third, or designing her corporate exit strategy.
The Solution Narrative - Viral Mechanics
EIR leverages three uncopyable viral growth levers that guarantee market penetration whilst building sustainable revenue backbone.
We don't provide programs. We provide systematic, phased market overtake in Northern Lapland through viral mechanics.
The Three Viral Growth Levers:
1
The MONTH Concept
One full month of transformation creates stories impossible to ignore. Participants don't just get results—they get legendary transformation stories that spread organically. Month-long commitment separates serious participants from casual browsers.
2
The ARCTIC Environment
It's logistically difficult to replicate Lapland. Every photo, video, and story from Arctic conditions creates content that stops social media scrolls. Environmental storytelling that traditional business programmes cannot compete with.
3
The €333 Accessibility Breakthrough
€333 per month over 3 instalments - for one physical month plus two months remote support and accountability. World-class frameworks at game-changing pricing. Viral sharing becomes inevitable when transformation is this accessible.
3 Paths to Financial Freedom
Graduate Path
Opportunity to join our expanding sales and outreach operations for programme graduates who demonstrate executional excellence.
Remote Income Path
Access curated job markets and freelance platforms with step-by-step application strategies.
Flagship - Business Foundation Building
Implement the exact systems Alex Hormozi documents in his books, Noah Kagan breaks down in his courses, and Russell Brunson maps in his training. Using proven templates and systematic support, participants build real offers, validate with actual customers, and launch with concrete results. You leave with a functioning business foundation, not theoretical knowledge.
Arctic environment and peer accountability create conditions that support transformation rather than relying on expensive facilitation staff. Goals are individually tailored, designed to be achievable cognizant of participant stage and learning, recorded during intake.
Pricing That Listens to the Market
EIR CORE: The Flagship (PILOT WINTER 2026: JAN-FEB-MAR)
€3,333 for one month of Arctic immersion that creates legends.
EIR ACCESS: The Trojan Horse for Mass Market
€1,000 total programme (Marketed €333/month): One physical month + two months remote support and accountability.
EIR Hybrid: Time Constraints
We offer short term bridge options for professionals. Begins as 2 weeks with adaptive variant potential: e.g. 48-hour employee to entrepreneur challenges.
EIR Vision LLC: Corporate Revenue Multiplier
€33,000 partnerships funding female entrepreneurship advancement whilst building corporate credibility.
EIR X: The Network & Experience Cohort
(Light on operations. Strong on revenue. Expected launch 2027. Not offered during pilot for brand narrative design.)

The System That Makes Results Inevitable
✓ Official Nod from Noah Kagan for our Self-Execution Model ✓
✓ Participants escape the endless isolated theory loop of online courses & digital-only education
✓ Adaptation of key systems inspired by Alex Hormozi, Noah Kagan (Million Dollar Weekend), Russell Brunson, and Sam Ovens
✓ Real market validation of offers with personal commitments to do the work 
✓ We provide environment, resources, guidance and focus
✓ Mindset, consistency development, peer accountability
You leave with a permanent and irreversible shift in peers, process and personal power - not a business plan. 
Every participant becomes a case study.
The Strategic Plays:
ACCESS pricing triggers viral adoption (€333/month for 3 months instead of a one-hour consult concept)
CORE flagship justifies positioning and creates legendary case studies
Arctic environment makes every piece of content impossible to ignore
Month-long commitment creates transformation stories that spread organically
Proven frameworks from documented successes eliminate "will this actually work?" scepticism
This isn't just pricing strategy. It's systematic viral growth architecture disguised as accessibility.
Market Acceleration Opportunity
€47B+
Total Addressable Market (TAM)
Global female entrepreneurship and career transition market annually across education, coaching, and business development services targeting women.
65M+
Serviceable Addressable Market (SAM)
Female founders, aspiring entrepreneurs and those wishing to develop freelance / remote income pipelines - in EU/UK/US markets, representing €20B+ in annual spending.
500K➔20M
Serviceable Obtainable Market (SOM)
Women able to commit to intensive month-long or 2 week programmes within our immediate target segments. Explosion with development of 48-hour employee to entrepreneur accelerator and family accessibility.
Our Immediate Target Segments:
Early-stage female builders & starters needing frameworks and accountability
10M+ women seeking proven remote income building systems
Corporate professionals designing entrepreneurial exits
3M+ women planning career transitions
Established founders seeking optimisation and networks
200K+ women scaling existing businesses
Multi-Phase Market Validation Over 12 Months
1
Phase 1: Prove Female Founders Want Real Frameworks
Launched entrepreneurial mentorship targeting female founders on Meta. Single targeted post: 350+ inbound leads, 120+ formal applications. Proof: Female founders desperately need access to proven business-building systems.
2
Phase 2: Prove Immersive Format Appeals Across Segments
Tested month-long intensive programmes in Sweden. Single targeted campaign: 400+ interested leads, 150+ committed applications. Participants: Mix of corporate professionals, early founders, and career transitioners.
3
Phase 3: Prove Arctic Environment Increases Appeal
Validated extreme environment acceleration model with diverse applicants. Single targeted validation: 300+ qualified responses, 130+ serious applications. Result: Arctic setting amplifies rather than limits market appeal.
Total Market Response: 1,050+ inbound warm leads, 400+ formal applications across three discrete validation campaign signalling overwhelming market hunger across 1,000+ validated prospects.
Viral Levers: Three Proven Growth Engines
The Market Penetration Strategy
ACCESS accessibility creates mass adoption that feeds CORE flagship pipeline. Corporate partnerships fund expansion whilst ARCTIC content drives organic growth.
Growth Engine #1: The MONTH Transformation
Full month commitment separates serious participants from casual browsers. Creates compelling before/after stories that drive organic referrals. Participants become walking testimonials with measurable results.
Growth Engine #2: ARCTIC Environment Advantage
Lapland location creates distinctive visual content and psychological environment that is difficult for traditional programmes to match. Environmental differentiation drives organic social sharing whilst harsh conditions enhance focus and commitment.
Growth Engine #3: €333 Accessibility Model
World-class frameworks at pricing that goes viral. When a month of transformation costs less than a one-hour consult, word-of-mouth adoption explodes. Mass market penetration feeds premium pipeline. 

Fully self-led program in higher capacity real estate - meticulously lean design sustains profitability above breakeven while being viral organic marketing driver for flagship lead generation.
Strategic Flow
ACCESS entry point
Mass market accessibility creates initial engagement
ARCTIC content
Unique visual storytelling drives organic growth
Organic adoption
Word-of-mouth reduces customer acquisition costs
Premium pipeline growth
Sustainable scaling through repeatable systems
Revenue Foundation
EIR CORE flagship generates immediate cash flow
EIR ACCESS builds recurring revenue backbone and mass lead generation
EIR VISION LLC Corporate partnerships fund rapid expansion
Introduction of EIR X & EIR Hybrid variants expansion - Network & experience cohorts for successful female founders after access tiers breed virality.
This creates sustainable growth engines with measurable conversion funnels at each stage.
Unit Economics: Lean Execution at Scale
Launch Economics: Maximum Margin Architecture
30 Arctic transformation experiences
January-March 2026
Revenue Range
€86,660 - €99,990
Infrastructure Cost
€40,000 property + €15,000 operations
Net Profit
€31,660 - €44,990 in first 90 days
The Resource Conservation Model:
Pre-arrival intake and self-directed execution minimise operational overhead. Participants arrive with personalised roadmaps and commit to doing the work - with access to on-site support, guidance and accountability. Operational support includes volunteer staff, local municipal partners, and intake filters that ensure low overhead whilst maintaining quality. Founder fully present in PILOT cohorts 2026 and planned for exit according to quality and brand development.
Scale Economics: Exponential Efficiency
ACCESS continuity builds recurring foundation
Monthly recurring revenue creates predictable cash flow baseline
CORE intensives generate early cash flow
High-margin experiences with minimal overhead requirements
Self-selecting participant filter
Ensures only target women enter programmes
Real estate ownership backbone
Reduces per-unit costs whilst building long-term value
Strategic Alliance Network
Jonna Jinton
Arctic lifestyle authority proving location independence works. Partnership discussions active.
Remote Work Platforms
Direct pipeline to high-paying opportunities for pathway 2 participants.
Corporate Partners
Companies funding female economic advancement whilst building authentic diversity credentials.
Content Creators
Transformation stories filmed in Arctic conditions create content traditional career advice can't match.
The system is designed to increase capacity for scalable growth while reducing operational complexity systematically.
The Competitive Moat: Three Defensible Advantages
1. Arctic Environment Differentiation
Geographic location in Swedish Lapland provides unique visual storytelling and psychological impact that is difficult for competitors to match without significant infrastructure investment. Arctic conditions enhance focus whilst creating distinctive content for organic marketing.
2. Asset-Backed Infrastructure Control
Property ownership provides cost predictability and appreciating assets whilst competitors face rental dependencies and rising venue costs. Economic downturns create opportunities for property acquisition whilst rental-dependent competitors face margin pressure.
3. Proven Framework Implementation
Inspiration and adaptation from world class, custom built frameworks. Inspired mentors (Hormozi, Kagan, Brunson) create immediate proven models. Market testing has validated strong demand for these specific methodologies delivered through intensive format.
Supporting Advantages:
Municipal partnerships in Västerbotten create preferential access to expansion opportunities
Self-directed execution model reduces operational overhead whilst maintaining accountability through peer systems
Multiple format options (month-long, hybrid, weekend) serve different market segments within the same infrastructure
Protections Against System & Founder Failure
Dr. Grazia Colabufo doesn't design programmes. Background as a lawyer, she architects systematic transformation from traditionally impossible situations. 

Expansion: Partial pay custodians, commission-based roles, and hiring key EIR participants. The largely self-guided approach vastly reduces initial operational load.
At 25, medical specialists declared her condition irreversible. Advanced toxic poisoning with severe cognitive impairment. No treatment protocol. No support system. Complete failure of traditional solutions.
Systematic Response: Whilst her primary analytical tool was under assault, she architected her own recovery system. Over 200 treatment modalities researched and implemented across multiple countries. Resourceful beyond measure while facing severe cognitive compromise - alchemising her journey to becoming an advanced detox vanguard and entrepreneur.
Impossible Result Achieved
Complete recovery where decades of impairment were projected. Not through luck. Through systems, persistence, and refusal to accept limitations as permanent.
Business Application: Beyond the psychological resilience, she's absorbed over €200K+ of real market value in high-ticket training from Alex Hormozi, Sam Ovens, Dean Graziosi, Russell Brunson, and Charlie Morgan's (Imperium Acquisition LLC) extensive programme. Her offer creation and business architecture have been scrutinised by millionaire practitioners. The recovery developed capabilities no traditional education provides. The training provides proven frameworks these capabilities can execute.
The Core Insight: Someone who can systematically transform impossible medical situations whilst cognitively impaired has capabilities no traditional education provides. Building Arctic transformation infrastructure requires solving complex logistics which discourage competitor entry. She's proven she operates best when transformation requires that which traditional paths dictate as impossible - creating moats where others see obstacles.
EIR isn't just a business. It's a transformation methodology scaled for systematic deployment.
The Investment: Your Position in the Movement
€75,000 Pre-Seed Round
Investor-Focused Seed Structure
Each Seed: €500
Minimum: 1 seed | Maximum: 50 seeds
Target Return: 1.5x
(€750 per seed) within max of 18 months
Extended Return: 2.0x
(€1,000 per seed) if beyond 24 months
Quarterly Profit Distributions:
30% of net profits distributed every quarter starting July 2026. You don't wait for exit. You get paid whilst we scale systematic transformation.
Use of Capital:
€50,000: Arctic property + operational setup (67%)
Arctic property acquisition: €40,000
Equipment & furnishings: €10,000
€25,000: Marketing + growth acceleration (33%)
Conversion specialist: €10,000
Professional content creation: €8,000
Digital marketing budget: €7,000
Structure Outcomes:
1
Cash flow advantage
Investors receive quarterly distributions starting July 2026 whilst retaining upside potential
2
Lower risk profile
Asset-backed security through property ownership with no equity dilution complexity
3
Future equity opportunity
Once cash returns are delivered, investors can participate in equity rounds when traction is proven
4
Operational scaling
Insurance coverage obtained as operations scale to match growth phases
Mission Milestones: Timeline
1
Q1 2026: Pilot Lapland Launch
Controlled max of 30 (10/10/10) women systematically transformed through three pathway options. €86K-€99K revenue proof of economics.
2
Q2 2026: ACCESS Applications Open
Global application launch targets 1,000+ women designing their exits at €333/month over 3 months (€1k per 1 month physical).
3
Q3 2026: Municipal Partnership
Subscription continuity program online opens via industry-leading Skool platform.
4
Q4 2026: Portfolio Expansion
First expansion property secured through local government economic development partnership. Scaling model proven.
Year 3 Revenue Projection: €1.5M+
At 6 properties running 3 cohorts per year, revenue naturally scales.
Women are already falling in love with EIR in droves - because EIR gives them the chance they never had - to breathe. To build. To become.
EIR isn't a startup hoping for success. It's infrastructure for a movement already forming.
The only question: Do you want to invest in systematic female economic liberation?
Plant your seeds in Arctic soil. Watch them grow into returns whilst working women redesign their entire existence.
The future belongs to economically independent and empowered women. The right environment is everything. We're providing that environment through liberational infrastructure in Västerbotten.
Ready to Fund the Revolution?
Dr. Grazia Colabufo
WhatsApp: +46 764372381
Email: invest@eirbe.com
Investment Account: SE11 6000 0008 0760 5271 BIC: HANDSESS
Want in? ASK FOR TERM SHEET & INVESTOR AGREEMENT
CLICK TO GET TERM SHEET VIA WHATSAPP
Entry: €500-€25,000 (€500 per seed).
Current phase: pilot lead nurture refinement in pre-registration phase for Winter 2026 cohort (J/F/M).
Investment positions open now.
Investor FAQ: Direct Answers
Q: "Why should organic social media traction with 1,050 responses convince me there's scalable demand?"
A: These weren't random posts. We executed 3 systematic validation campaigns months apart, isolating different variables. >1k inbound responses with >400 total applications. The isolation proves the demand isn't dependent on timing, trends, or algorithms. It's replicable market hunger testing conditions across three identifiers: 1) mentorship need, 2) demand for physical location and 3) Lapland winter interest.
Q: "Your medical recovery story is inspiring, but how does surviving illness translate to scaling an international business?"
A: Beyond the psychological resilience, I've invested €200K+ in direct training from Alex Hormozi, Sam Ovens, Dean Graziosi, Russell Brunson, and Charlie Morgan's extensive programme. My offer creation and business architecture have been scrutinised by millionaire practitioners. The recovery developed capabilities no MBA touches. The training provides proven frameworks these capabilities can execute.
Q: "What happens when participants don't execute? How do you maintain quality without expensive staff?"
A: The pilot includes full on-site presence for quality control. EIR ACCESS will be more self-managed but with volunteer/part-time staff scaling as operations grow. Participants aren't abandoned; they get minimal intervention with high supervision and accessible support. The intake process filters for execution-ready women who commit to doing the work.
Q: "Once you prove this works, what stops established competitors from launching Arctic business retreats?"
A: This is positioned as anti-retreat. A lean in, not a step back. Focused acceleration = the opposite of retreat mentality. Competitors would need to replicate our specific model: anti-retreat positioning + self-directed execution + municipal partnerships + accessible pricing strategy + Arctic logistics infrastructure. The operational complexity and unique market positioning create significant barriers beyond just location copying.
Q: "€40K for Arctic property seems optimistic. What if acquisition costs exceed budget or properties aren't available?"
A: We've already identified and negotiated preliminary terms for target properties. €40K is based on actual market research in Västerbotten region, not assumptions. Backup properties are secured through municipal partnerships. If costs exceed budget, the model still works at €50-60K—unit economics remain strong with 30-seat pilot generating €86-99K revenue.
Q: "How do you handle seasonality? Arctic conditions in winter could limit accessibility and comfort."
A: Seasonal variation creates opportunities rather than limitations. Winter isolation and challenging conditions enhance focus and transformation. Arctic summers offer unique advantages like midnight sun for extended productivity sessions. Corporate partnerships and ACCESS subscriptions provide year-round revenue stability. We expand to new seasonal programmes only after systematic testing validates demand, following our proven validation methodology.
Q: "Why are you offering Revenue Based Financing instead of equity?"
A: Revenue-based returns provide superior advantages at pre-seed stage: you receive quarterly cash flow starting July 2026 instead of waiting years for potential exit. This structure eliminates pre-incorporation equity complexity and dilution risks. Once cash returns are delivered, investors can participate in future equity rounds when traction is proven and valuations are higher. You get the best of both models.
This provides superior returns at pre-seed stage compared to equity-only structures, with clear future participation rights and preferential entry for first cycle investors.